PinnedCome capire meglio le sfide dei nostri audience. A cosa può servire costruire learning personaNell’ambito pubblicitario può capitare spesso di imbattersi in contenuti che fanno dire a noi o a nostri amici: ‘Quello che accade a quel personaggio, succede anche a me!’. Se il creativo dietro a quella réclame lo venisse a sapere, ne sarebbe orgoglioso. L’obiettivo di molte campagne è infatti quello di…Learning And Development4 min readLearning And Development4 min read
Sep 18, 2022What trust helps achieving. In sport as in lifeI love volleyball. I had forgotten that I do. Since Covid-19 I started watching live games on the laptop ( long live VolleyballWorld.tv ). Last week the Italian National Team won the FIVB Volleyball Men’s World Championship for the 4th time, the first time in 24 years. They won in…Team Building3 min readTeam Building3 min read
Jun 17, 202210.463.000 meters10.463 km in less than 5 months. This is the amount of Dutch roads I drove through since the beginning of 2022, the year of the Russian assault to Ukraine. Without any doubt 96% of those k’s have been the 70 something odd ones between Amsterdam and Rotterdam, a place…4 min read4 min read